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Word Gets Around

A little storytelling. A lot of experience. And never a dull moment.


Before I was designing homes, I was telling stories on television. As a reporter, anchor and communications advisor at Queen's Park, I learned how to connect with people, ask the right questions and make even the most complicated subjects feel relatable.


More than 20 years later, storytelling is still at the heart of what I do. Only now, the stories are told through the homes I design, the people I meet and the experiences I've collected along the way.


And there's been plenty to talk about! Along with building my interior design business, I've renovated more than a dozen homes of my own, raised four children, co-founded a not-for-profit volleyball club and discovered a love for abstract painting.​

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Good Things Happen
When We Collaborate

I love working with brands, publications and creative people who share my passion for thoughtful design and living well.


Whether it's a television appearance, podcast, speaking engagement, editorial feature or brand partnership, I bring over 20 years of design experience, a background in broadcasting and a healthy dose of humour.


Have an idea? Let's make something happen.

Our Work. Out in the World.

It's always lovely when something you've created finds its way beyond the front door.


Over the years, By Jennifer Reid has had the pleasure of being featured in some of Canada's favourite design publications, including Style at Home, House & Home, Canadian Living and HomeMakers.


You may also recognize Jenn from her appearances on Cityline with Tracy Moore, where she was a regular design expert, or from CBC's Steven & Chris, sharing practical advice, fresh ideas and a few designer tricks of the trade.


Her television roots go back even further, to her early career as a reporter and anchor at CHCH in Hamilton. In 2010, she also won W Network's Expert Challenge, which led to one of her renovation projects becoming the television series Making House.


Whether it's a magazine feature, a television appearance or a conversation about creating a home you love, the goal has always been the same: sharing ideas that make beautiful design feel approachable, inspiring and possible.

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Style at Home

Bouncy hues and geometric shapes lend fun flair to a family's modern home
- January 2019 -

Style at Home

House Tour: Colourful Open Concept Home
- August 2014 -

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Style at Home

A Foolproof Guide to Choosing Paint
- March 2018 -

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Style at Home

Refined Elegance
- February 2014 -

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Style at Home

7 Inspiring Holiday Decorating Ideas
- January 2016 -

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House & Home Makeovers

Family Living A Winning Space
- Fall 2011 -

The Toronto Star

Renovating for a "forever" house about the Making House series airing on W Network - 2011

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